How—and Why—to Expand Your Business’s Reach on the Internet

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According to Statista, nearly 60% of the global population is online. That’s a whopping 4.66 billion active internet users around the world. China and the United States lead the pack, with 854 million and 298.8 million active internet users respectively.

Moreover, people are not going online merely for the fun of it. Salesforce estimates that 85% of consumers research products and services online to make better purchase decisions.

So if your business is not online, you are probably missing many potential customers. Of course, it takes money to establish an online presence and implement a successful digital marketing strategy. However, the benefits are huge.

If you don’t have enough money to cover the upfront cost, you could consider accessing small business loans from a reputable online lender. But make sure to use a small business loan calculator to compute your loan’s fees. This will help you to determine whether it will give you a good return on your investment (ROI).

Why Your Business Should Have an Internet Presence

Increase Your Market Reach

The internet is borderless. Once you go digital, you can market your brand to a wider audience and explore growth opportunities online. Many people will come across your products and services online. Therefore, you are more likely to sell to a broader audience.

Benefit from More Effective Marketing

Internet tools help you run more target campaigns and avoid guessing. Instead of blasting your marketing message to generic audiences, you can segment and filter your audience using various demographic parameters.

That helps ensure you reach potential customers who are more likely to love your products and services. These people will then interact with your brand immediately or later on. The net result is better conversion rates. And better conversion rates lead to more sales.

Slash Expansion and Marketing Costs

Once your business is on the internet, you can sell to new audiences without the need to establish physical stores in their area. You only need to collaborate with fulfillment partners in different regions.

Above all, remember that digital marketing strategies are less costly, more effective, and produce better ROI than traditional marketing channels.

Drive Better Engagement

You give potential customers many platforms to interact with your brand when you go on the internet. This is because they can reach you via your website, social media pages, email, and other digital channels. This increases their chances of doing business with you.

Digital channels are also great places to address your customers’ queries and grievances about your products and services.

You can even collect customer feedback or conduct surveys online via your website, email, or social media. Importantly, the data you gather will help you to gain essential insights that you can use to improve your products and services.

Build Brand Awareness on the Internet

Going online helps increase brand visibility. This is because people will find you on search engines, social media platforms, and more. With more interactions, they begin to notice and recognize your brand.

Digital channels are also great places to build brand reputation. If you actively interact with customers and address their concerns on the internet, especially after a sale, customers will trust you. They could even become loyal brand ambassadors.

Moreover, once you have an online community of loyal followers, you benefit from free word-of-mouth marketing, recommendations, and referrals.

Utilize Internet Marketing Tools

Digital channels provide many tools to help you market your brand without spending a fortune. Being on the internet helps widen your product margins and make your business more profitable. Top online marketing tools include:

Market research tools: These include Google Trends, Salehoo market research lab, Amazon bestseller page, Alieexpress hot products, and many more. They help you identify profitable products and suppliers in your niche.
Social media tools: Social media tools like Buffer, Sprout Social, and Hootsuite help you manage your social media accounts. With them, you can track interactions and engagements.
Email marketing tools: Tools like GetResponse, MailChimp, HubSpot, and SendPulse help you run personalized email marketing campaigns and track the performance of your campaigns.
Google Analytics: This tool helps you understand your website visitors, track the performance of your marketing campaigns, and gain important insights. You can then use these insights to optimize your marketing efforts.
Chatbots: Chatbots help you stay on top of your customer service. They use artificial intelligence to offer personalized customer support 24/7.

Nail Your Digital Budget with a Business Loan Calculator

You need some money to build a professional business website and hire qualified digital marketing experts to take your business onto the internet. But if you don’t have enough cash, you can easily access small business loans from a fintech lender to meet the cost.

Remember to use a business loan calculator to establish your loan’s costs, including total interest rate, monthly repayments, fee, and repayment terms before you borrow. That helps you sift good deals from bad ones and maximize ROI.

To see how a small business loan calculator works, visit CaminoFinancial.com and search for “small business loan calculator,” or click the link in the fourth paragraph of this article.

Our blog can help you keep up with the quickly changing world of technology for business, so bookmark our site and come back often.

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